A Victorian living room with a black marble fireplace, plaster cornice and sash windows

Modern eco-heating, without the compromise.

A complete heating and cooling system designed for period homes. Installed within the existing fireplace and chimney. Nothing visible inside the room.

Check your eligibility A few short questions · No commitment required

All the comfort and efficiency of modern heating, without changing a single thing about the home you love.

Open fires and gas boilers are both being phased out. The fireplace that takes centre stage in your room has been standing idle for years. Ruma puts it back to work — routing modern eco-heating through the chimney void behind it, with nothing visible anywhere inside the room.

The same kind of period room with nothing on the walls and a fireplace as the focal point

Why Ruma?

Beautiful rooms deserve invisible heating

No radiators. No boiler flues. No visible infrastructure of any kind. The room remains exactly as you intended it.

Installation that works with your home, not against it

Ruma routes entirely through the chimney void that is already there. Minimal disruption. The fabric of your home stays intact.

Up to 400% more efficient than gas

No combustion. No flue. No fossil fuels. Just clean, efficient heat — and a fraction of the carbon of gas.

The first install: a period bedroom with a blue-grey chimney breast, a black cast-iron fireplace and cream fitted wardrobes either side

The first installation is complete.

Would you like to be next?

Ruma is not available off the shelf. We are selecting a small number of properties for our next installation phase. If your home has an existing fireplace and chimney, and you're ready to move away from fossil fuels, we'd love to hear from you.

First installation complete, London 2026 - now selecting next properties
Period property with existing fireplace and chimney
Listed buildings and conservation areas welcome
Looking to reduce your reliance on gas or oil heating

Think your home could be next?

Answer a few short questions. We will tell you whether your home is a candidate for our next installation phase.

Begin your eligibility check Takes under 2 minutes · No commitment required

Ruma. Back to Ruma

Privacy notice.

Last updated 31 October 2026

This notice explains what personal information Ruma collects when you register your interest on this website, why we collect it, and what your rights are. We have tried to keep it short and plain.

Who we are

Ruma is a trading name of Ruma Climate Ltd, a company registered in England and Wales (company number 16598712). Our registered office is Brimstage Hall, Brimstage Road, Wirral, England, CH63 6JA. We are the "controller" of the information described below, which means we decide how and why it is used.

You can contact us at martin@rumaclimate.com.

What we collect

When you register your interest, we collect:

your email address;
your postcode;
the type of home you live in, and whether it has a fireplace;
the website you signed up on, and the date and time.

If you choose to complete our optional questionnaire, we also collect your answers, including any free-text answer you write. Please do not include sensitive personal details in free-text answers.

Our email provider records whether our emails are delivered, opened and clicked, so that we know whether they reach you and are useful.

Why we collect it, and our legal basis

To keep you on our waitlist and send you our emails, including the welcome email and updates about whether your home may suit our next installations. Our legal basis is your consent, which you give when you register. You can withdraw it at any time.
To understand demand, for example which areas and types of home are most interested, so that we can decide where to install first and how to improve Ruma. Our legal basis is your consent (for the questionnaire) and our legitimate interest in developing our product (for your postcode and home details).
To keep the website secure and prevent automated misuse. Our legal basis is our legitimate interest in protecting our service.

We do not sell your information, and we do not use it to make automated decisions about you.

Who we share it with

We use a small number of trusted service providers to run Ruma. They handle your information only on our instructions:

Klaviyo, which stores your details and sends our emails.
Netlify, which hosts this website. Like any host, it processes visitors' IP addresses in its server logs.
Google, which provides our business email, and the fonts used on this website. Loading the fonts sends your IP address to Google.

Some of these providers are based in, or process information in, the United States. Where that happens, we rely on approved safeguards for international transfers under UK data protection law.

If, in future, we work with installers or other partners who need your details, we will ask for your permission first.

Cookies

This website does not use analytics or advertising cookies.

How long we keep it

We keep your details while you remain on our waitlist. If you unsubscribe, we keep only your email address, on a list that stops us from emailing you again. If you ask us to delete your information, we will do so, apart from anything we must keep by law. We also review our list regularly and remove people who have not engaged with us for around two years.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the information we hold about you;
ask us to correct it, or to delete it;
ask us to restrict, or to stop, our use of it;
receive it in a portable format, where this applies;
withdraw your consent at any time, without affecting anything we did before.

To use any of these rights, or to unsubscribe, email martin@rumaclimate.com, or use the unsubscribe link in any of our emails. We will reply within one month.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

Changes to this notice

We may update this notice from time to time. The latest version will always be on this page.

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